Analysis of Implementation of Public Services in the Framework of Improving the Quality of Religious Services at the Office of the Ministry of Religion, Tabanan District
DOI:
https://doi.org/10.61860/jigp.v2i1.24Abstract
This article describes issue of religious services as one type of public service that aims to meet public needs for quality services that are easily accessible to the public. The office of the Ministry of Religion of Tabanan Regency is the service provider as mandated by UU No. 25 Year 2009 and PMA No. 65 Year 2016. Service delivery is carried out through the One Stop Integrated Service (PTSP). PTSP services have not been able to provide quality services according to community needs. Providing quality public services requires a strategy that makes it easier for the public to access and know the types of services being provided. In identifying strategies it is analyzed through the Customer Relationship Management (CRM) approach and Porter's Competitiveness Diamond Model (PCDM) to analyze the level of service competitiveness and in analyzing strategies using SWOT by selecting one of several alternative strategies available using the IFAS and EFAS methods.
Keywords: Public Service, Excelent Services, CRM, PCDM, SWOT.
References
Buchanan, L. (2010). A business framework for CRM & Social CRM.
Budiardjo, Eko K. dan Prasetyo, A. (2008). Kesamaan Antara Front-CRM Dengan Dynamic-CRM Sebagai Customer Elationship Management(CRM) Framework”, Sesindo2008-ITS.
Buttle, F. (2009). Customer Relationship Management: Concepts and Technologies.
David, F. R. (2006). Manajemen Strategis (Empat). Penerbit Salemba Empat.
Greenberg, P. (2010). CRM at The Speed Of Light: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers.
Hariani, D. (2006). Analisa Kebijakan Pelayanan Publik di Kabupaten Gianyar.
Kusmayadi, d. S. (2000). Metodologi Penelitian Dalam Bidang Kepariwisataan. Penerbit Gramedia Pustaka Utama.
Mariano, S. (2018). Jurnal Penerapan E-Goverment Dalam Pelayanan Publik di Kabupaten Sidoarjo.
Menteri Agama RI. (2016). Peraturan Menteri Agama Nomor 65 Tahun 2016 tentang Pelayanan Terpadu pada Kementerian Agama, Pasal 2.
Nisak, Z. (2013). Analisis Swot Untuk Menentukan Strategi Kompetitif. Jurnal Ekonomi 4.
Payne, A. (2005). Handbook of CRM: Achieving Exellence in Customer Management, Burlington: Butterworth-Heinemann.
Porter, M. E. (1990). The Competitive Advantage Of Nations Harvard Business Review.
Rangkuti, F. (2008). Analisis SWOT Teknik Membedah Kasus Bisnis. PT. Gramedia Pustaka Utama.
Rangkuti, F. (2013). Teknik Membedah Kasus Bisnis Analisis SWOT Cara Perhitungan Bobot, Rating, dan OCAI. PT. Gramedia Pustaka Utama.
Republik Indonesia. (2009). Undang Undang Nomor 25 Tahun 2009 tentang Pelayanan Publik, Pasal 4.
Robinson, P. (1997). Manajemen Strategik Formulasi, Implementasi dan Pengendalian,. Binarupa.
S.Winer, R. (2001). A Framework For Customer Relationship Management. Jurnal California Management Review, 43.
Siagian, P. (2005). Fungsi-Fungsi Manajemen. Bumi Aksara.
Suharyana, Y. (2017). Implementasi E-Goverment Untuk Pelayanan Publik di Provinsi Banten.
Sutrisno. (1990). Metodologi Research III.
Utami, M. C. (2012). Analisis SWOT pada Strategi Bisnis dalam Kompetisi Pasar (Studi Kasus: Toko Pojok Madura). Studi Informatika: Jurnal Sistem Informasi,.
Yusanto, M. I., & Wijayakusuma, M. K. (2003). Menggagas Strategis Prespektif Syariah. Khairul Bayaa.
Zed, M. (2004). Metode Penelitian Kepustakaan. Yayasan Obor Indonesia.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 I Nengah Nirmala Dwi Wahyudi

This work is licensed under a Creative Commons Attribution 4.0 International License.